Helping businesses
keep pace with AI

Hello, I'm Kelvin Lin.

I've worked in SEO and digital marketing since 2022. At Noder, I do every part of the work myself, from your first audit to each monthly report.

AI has changed more in the past few years than most of us expected. It has moved from a novelty to a tool that researches, writes, analyses and automates, and new tools arrive almost every week.

Keeping up with that pace is part of my work, so it does not have to be part of yours. I test AI tools every day and use them in my own work for research, content, technical checks and automation. That hands-on experience is what I bring to your business.

AI does not need to be overwhelming. Used well, it is a practical tool for getting more done.

It saves time, removes repetitive work and helps a small team achieve more. I act as the bridge between your business and these tools. I work out what will be useful for you, set it up in your own accounts and hand it over with a clear guide.

AI is fast becoming part of the infrastructure businesses run on. More customers now find businesses through AI answers, and more everyday work runs on AI tools. When you are ready to use it, I help you start one step at a time.

I currently lead all digital marketing in-house for an award-winning luxury hospitality design studio, with projects across Asia, the Middle East and Europe. I relaunched its website and run its SEO, content and AI search, from redirects and structured data to indexing in Google Search Console. You can read about it in the case study. Earlier, I led a team of writers and designers on SEO across several client accounts. I've also delivered website, SEO and paid search projects for other businesses.

I build websites, from visual builders extended with custom code to modern frameworks such as Astro, deployed on Cloudflare. This site is one of them, including its instant audit tool. The part I care about most is the detail: the words on a button, the spacing in a form, the order of a page. When those are right, nobody notices them, and that is the aim.

I take on a small number of clients at a time, so you always speak with the person doing your work. Google itself says no one can guarantee a #1 ranking, so I do not sell guarantees. I commit to clear priorities, steady work and a monthly report showing what was done and what changed.

To talk it through, email me at hello@noder.ai or connect with me on LinkedIn.